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published 15 May 2000

Lower your expectations
by Dylan Tweney

Vibrations from April's tech stock shakeup continue to ripple across the surface of the Web commerce pond.

Last week, dot coms KBKids and Alta Vista laid off about 50 people apiece. That's only 6% of Alta Vista's workforce, but it's a whopping 30% staff reduction for KBKids. In addition, both companies have recently delayed their planned public stock offerings due to market conditions [1].

Alta Vista and KBKids are merely the most recent Web companies to let staffers go -- troubled e-commerce players Value America and Beyond.com have also pared their payrolls in recent months. And streaming media startup Pixelon is in free-fall, following the revelation that its founder is wanted for insurance fraud, and has laid off almost all of its staff [2].

Fortunately for those laid off, there are probably still hundreds of other startups eager to hire them, so I don't expect these folks will be showing up in bread lines any time soon.

But if the layoffs are relatively small, they are nevertheless symptomatic of a change in the economic climate. As one hedge fund manager said in the article above, "The money spigot has been shut off by both the public markets and the venture capitalists."

Never mind that venture capitalists always maintain that they are unconcerned about day-to-day fluctuations in the public stock markets. VCs invest for the long term, they will tell you, and they can ride out any temporary downturn in the market, even if it's a relatively deep one. Don't believe it for a second: There's no question that VCs are investing less money, more cautiously, in the wake of April's correction.

Sure, the Mercury News just published the results of its survey of first-quarter VC investments in Silicon Valley, and once again the amounts of capital are breaking records. VCs poured a record $6.13 billion into Bay Area companies in Q1; 41% of those investments were Internet-related [3]. VC investments elsewhere in the world no doubt broke similar records in Q1.

But that was before April.

Venture funds are lowering their expectations for 2000, and the rate of growth in VC investing was already starting to slow by the beginning of this year [4].

It turns out that it's not so easy to make money on the Internet. As more companies demonstrate this simple fact -- by going under -- investors get cautious about throwing money at just anyone with a business plan and a smooth line of talk. (Now you've got to have a *really* good line of talk to get backing.)

Cautious investors mean cash flow problems for startups. Without continued investment, and with profits still a long way off, startups have no choice but to "un-hire" the dozens or hundreds of staffers they only recently recruited.

Sorry, folks. Check your stock options at the door; last one out turn off the lights.

Of course, layoffs don't necessarily mean that things are going badly. In fact, some amount of layoffs are part of any healthy economy, Robert Reich recently wrote [5]. In other words, an efficient economy is one where businesses actually get tested in the marketplace, and occasionally fail. If there's *too* much capital propping up new companies, they don't have a chance to fail -- until they're on the public market and they can take down a bunch of ordinary folks and their 401(k) plans when they fall.

So if the VC-backed carnival is winding to a close, maybe we can all get back to the work of building solid businesses.

[1] Dot-com layoffs bring unease

[2] Pixelon issues sweeping layoffs after founder's arrest

[3] Venture Capital Survey - First Quarter 2000

[4] Venture Capital Expectations

[5] Pink Slips in Paradise

 

 

 

Also in this issue:

What's your upside?

B2B production rises

Internet business model insights

 

 



WHAT'S YOUR UPSIDE?

I was recently talking with a venture capitalist at one of Silicon Valley's countless after-hours company "parties." He found out that I'm a writer and content developer, and after some chitchat, he asked me, "So, then, what's your upside in this economy?"

I was a bit taken aback by the question. Does everybody have to be angling for an "upside" now? Do careers, like investments, have "liquidity events" where you cash out, rake in the winnings, and go bet on something else? Can my life be reduced to the value of my stock options?

I'm not complaining -- the e-commerce boom is fueling a need for lots of content, from print magazines to Web sites, and that's kept me busy enough. But for a large part of the country, there has been little upside to this economy. As a janitor, a hair stylist, a cab driver, or a pizza parlor owner, what is your upside in this economy?

For many folks, it may not be much.

   
 



Not a week goes by this year without the announcement of one, two, or a dozen NEW B2B EXCHANGES. Just about every imaginable industry has a least one planned exchange by now, from wholesale fish to paper products to used car parts.

Some industries are even getting on to second-generation marketplaces. Compaq and HP announced recently that they will create an electronic exchange for computer manufacturers -- never mind that RosettaNet, which does just that, has been underway for years [6]. And never mind that the companies have yet to find management, a technology infrastructure, or even a name for their new exchange [7]. Sounds an awful lot like the auto industry's B2B marketplace announcement in February, doesn't it?

In fact, B2B marketplace production seems to have reached an all-time high -- production of press releases, that is.

The favored approach to building a B2B marketplace is, first, to get one or two major players in an industry together. Second, issue a press release. Third, start looking for executives, a technical platform, and a plan.

The third step may be optional. Recent reports indicate, for instance, that the auto industry's vaunted B2B exchange has done little since announcing itself last February. Still no CEO, still no clear plan of how to build the thing and roll it out [8,9]. And, just as I predicted, auto parts suppliers are proving reluctant to join in the exchange. Why should they willingly commit to a marketplace that looks like it's designed to squeeze their profit margins -- particularly if it hasn't even been built yet?

Sure, the B2B space is a land grab, where the first players to stake out market space will wind up owning it for a long time. But people -- you can't stake out territory with press releases alone. You've actually got to *build* something.

[6] HP, Compaq team for e-commerce marketplace

[7] PC Industry Eyes Competing Net Markets

[8] Auto exchange hits potholes

[9] Investigation of auto marketplace scares off some players

   
 



Once again I'd like to recommend you check out the Business Model Insider, a weekly newsletter by Nicholas Mercader that explores the ins and outs of making money on the Internet. It's about business model innovation, strategies and concepts, and ways on how you can apply them to your own business or develop your own. Mercader's insights into the viability of various business models are often illuminating. Check it out!

To subscribe, just send an email to:

bizmodels-subscribe@topica.com

   
 

~ Back issues ~

Sue your customers: Metallica is on a mission to stop Napster users from stealing its intellectual property; can the Net survive? (8 May 2000).

Fundamentals lost and found: April's tech stock shakeout is focusing new attention on business funamentals, to the detriment of IPOs and portals (2 May 2000).

The whole dang archive...

   
       
 
 
 
 
 
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