Two wrongs
Online retailers Egghead and Onsale announced their merger last
week, an event that should have been met with widespread skepticism
[1]. But then, everyone got all excited about Egghead becoming an
Internet-only retailer last year, when it was obvious to anyone
who cared to look into it that the company was making a last-ditch
effort to keep from going out of business. That was probably the
first time that a company closed all its retail outlets and was
rewarded by a soaring stock price... which goes to show you how
successful the Egghead spin was.
Onsale, similarly, has been burned in the auction market -- by
eBay, which a year ago it was spurning as a mere online flea market.
Now Onsale is going up against well-funded and well-publicized Buy.com
in the online discount retailing arena.
So do two has-beens add up to an Internet powerhouse? The merged
company will sell computers and electronics as Egghead, and will
continue to operate online auctions as Onsale; the merger enables
the companies to save on marketing and operating costs -- and to
combine their large online audiences, which together add up to 3
million customers, the companies say.
But with competition from Buy.com and Amazon.com, which announced
last week it would start selling consumer electronics (and can computers
be far off?), the new Egghead has its work cut out for it.
A quote in the WSJ's coverage of the merger said it best: "This
is a case of two weak players banding together to stay afloat."
[2]
[1] Online
Rivals Egghead, Onsale to Merge
[2] Egghead.com
and Onsale Announce a $375 Million Merger Agreement
(Subscription required to access this story)
----------
PROCUREMENT SHOOTOUT: People occasionally ask me why business-to-business
commerce is so much bigger, in dollar volumes, than retail commerce.
One reason is that it's easier to convince the CEO to spend $100K
on a solution that will demonstrably *save* a million dollars than
to spend the same amount on a solution that might *make* a million
dollars. Making money on the Internet is still dicey, as even market
leaders pile losses on top of losses. But you can easily demonstrate
that business-to-business commerce will save money, by making transactions
between companies more efficient.
One way to do that is through an automated procurement system,
which Internet-enables the processes a company uses to purchase
basic supplies -- office supplies, services, and the like. The market
was defined by Ariba, whose solution costs over a million dollars
to implement -- but lower-cost solutions are available.
Three such solutions are reviewed in InfoWorld this week [3]. The
comparison examines online services Works.com and SupplyChannel,
as well as software-service combination Buying Chain.
[3] The
buying connection
----------
ODYSSEY UPDATE: My February column on Smart Frog invited readers
to visit the SmartFrog site and sign up for the company's frequent-buyer
program, which offers discounts on purchases at a variety of commerce
sites [4,5].
I'm happy to report that so far, more than 160 readers have visited
Smart Frog and named me as the person who sent them there -- generating
$160 in referral bonuses. I've donated that money to the Odyssey
Project, a nonprofit educational site used by thousands of schoolchildren
to learn about the world [6].
[4] Smart Frog
[5] Smart
Frog will help get Internet shopping sales really jumping
[6] The Odyssey Project
----------
NET
PROPHET: Going global
from the July 19, 1999 issue of InfoWorld
The United States is accustomed to being at the center of the world's
attention, online as well as offline. But within the next five years,
U.S. companies will have to get used to the fact that the Internet
is no longer dominated by Americans and English speakers. ... click
for more ...
----------
~ Back issues ~
Greasing the skids - CDNow swallowed
up - small businesses on the Net - one-click buying (7.12.1999)
Net backlash - reports on death
of eBay premature - Sites that fail to scale (7.5.1999)
The whole dang
archive...
|