From mike placement to dealing with crowds, these grizzled nightclub vets know how to keep the show rolling and sounding good. Read more ...

At Austin's annual South by Southwest music festival, it can be hard to tell the guitar-slingers from the gig-watchers. Read more...

A web service with SXSW roots eases the pain of touring, merch management. Read more...

Wired.com sifts through the crowds at South by Southwest in search of the Twitterati. Watch ...